Brie Anderson talks with Jason Barnard about data driven SEO and always be testing. Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal. Collecting and analysing data is fun, and it's paramount that you first set your goal - where to start and what to look for. Who would not do that, right? Turns out a lot of companies! Brie Anderson's data-driven Beast Cycle is the star of this episode. Google Analytics co-stars. Brie shares insights into how to measure, what to measure, how to analyse and includes quite a few handy hints on how you can use Google Analytics 4. Perhaps the highlight is Brie's practical tips for curious digging. As always, the show ends with passing the baton… the super brilliant Brie Anderson passes the virtual baton to next week's delightful guest, Judith Lewis. What you'll learn from Brie Anderson 00:00 Brie Anderson and Jason Barnard 01:47 Brie Anderson’s Brand SERP 04:52 Brie Anderson’s Focus on SEO 05:35 First Things to Think About When Collecting Data 06:12 What Data Will be Important for Whom? 07:04 Why Tracking Your Conversions and Goals Important 08:00 Google Analytics' Smart Goals - Good or Bad Idea? 08:48 Trying and Tracking Your Steps to Your Goal 11:05 Google Analytics Vs Adobe Analytics 12:47 Google Analytics 4: Handy Hints 17:27 Universal Analytics Versus Google Analytics 4 20:03 Demographic Data - What is Brie Anderson’s Focus? 21:38 Deep Data Diving Tips and Tricks 23:19 How to Test and Measure Analytics 26:18 Passing the Baton: Brie Anderson to Judith Lewis This episode was recorded live on video February 08th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/yqBPOC_wRvU