Legendary strength and conditioning coach Jeff “Maddog” Madden sits down with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs  To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.Show Notes“I know you’re the strength and conditioning coach. But you want to work to become an assistant athletic director, or an associate athletic director. You want to be of value to the whole department, not just the football staff. That was money in the bank.” 3:17 “That’s a pretty intense amount of time. That’s several months of training that the coaches don’t even get a chance to see them.” 10:45 “When you have communication, you can work things out. I had communication with our doctors, because I wanted to understand what the doctors were doing and how they did what they did, so I could better do my job.” 14:39 “I had a whole semester where I could go and travel and meet people; go to different clinics, go to the Gatorade clinics or whatever was out there at the given time, and spend time with people. And those people helped build my career, because they gave me solid, sound advice.” 20:20 “You see, because I wanted to let them understand it takes a lot to be a champion, but you got to do the work to be a champion. You don’t just walk out there and become a champion. You know? It’s not easy. Anybody can wear the uniform, but can you perform in that uniform? And will you defend the honor of the name on the front and the name on the back of that uniform?” 31:54