From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you. In this episode of the podcast, we talk about: Michelle's origins on Instagram Building brand awareness before you have clients Following your audience TikTok Scroll strategy for businesses Michelle's no-plan TikTok strategy And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process. Website: https://michelleedgemont.com/ Instagram: https://www.instagram.com/medgemontdesign/ TikTok: https://www.tiktok.com/@michelleedgemont Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254