In this episode, Nicola speaks with Lindsey MicInerney. Named one of ‘The 30 Most Influential People in the Metaverse’, Lindsey is the founder of Black Sun Labs, a company helping other businesses to understand the emerging metaverse. Lindsey is also CEO of Sixth Wall, the digital arm of Mila Kunis’ production company, which explores the intersection of entertainment and web3 technology. A self-confessed nerd and tech futurist, Lindsey has launched multiple projects in the metaverse including Stella Artois, in an explosive partnership with ZED RUN, a crypto horse racing game during her time as Global Head of Technology and Innovation at AB Inbev. In this episode, she tells Nicola all about her incredible career spanning web3, crypto, and NFT’s and how she believes entertainment will be the force that drives the masses to enter the metaverse.