Denise Lee is the President and CEO of Alala, a boutique athleisure brand based in New York City. Denise shares her story of moving to New York from Singapore to pursue her dreams in fashion. She also shares some wisdom she gained from her experience while working with retail mogul Chris Burch. It was while she was training for a triathlon that she noticed a gap in the market for fashionable athleisure that eventually led her to launch Alala. She's like a big sister on her social media platforms offering advice and tips for aspiring entrepreneurs. What makes Denise and Alala stand out is her commitment to growth, listening to her intuition, and sharing her voice.

 

In This Episode:

• Denise shares her origins story from growing up in Singapore to moving to New York and starting her company. 
• How training for a triathlon was the inspiration for starting her brand Alala.
• Denise shares how she stays up with the trends and keeps her brand feeling fresh. 
• What has led to Alala's longevity?
• Denise shares advice on her social media platforms. I ask Denise if this was a result of turning 40.
• Denise shares how she stays confident when things get tough. 
• I ask Denise if she had a dark night of the soul that led to her working with a spiritual coach.
• Denise shares how a Shaman told her to change her environment and how it can help her get to the next level.
• What would Denise tell her younger self?
• Denise's advice for aspiring entrepreneurs.