#75: How many actually have the capability to sell to the C-Suite? | SELLING TO THE C-SUITE - PART 1
When do executives get involved in the decision making process? How does a CEO make an impact? Who has true trusted advisor status? How many people have legitimate influence? How do we market to the C-Suite? Are the gatekeepers softer now? How do we stay ahead of the curve?
Back to deconstructing and reconstructing the most influential sales texts out there - starting with the revised and updated Selling to the C-Suite. Written by Nicholas A.C. Read & Stephen J. Bistriz, with a foreword from Neil Rackham!
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