Collin Mitchell does it all! He's a 4-time founder, father of 4, and host of the "Sales Transformation" podcast. Collin and his wife started their first company at age 25 and grew it to $5M ARR (Annual Recurring Revenue) in 26 months! Not bad for someone who grew up poor, surviving on food stamps and government cheese, no? In this episode, you're going to see how investing in yourself, establishing positive habits, and building relationships through podcasting are the missing link between you and your success!Jump right in and discover why podcasting is a secret weapon to building your business.Things you will learn in this episode:[00:01 - 06:26] Opening Segment  A little intro to Collin Mitchell Collin gives us a bit of his background  Growing up with a rough childhood  Thinking high education wasn't even an option  How Collin's first sales job turned his life around  "Just out-work your competition"  [06:28 - 19:02] Going from $5M in Annual Revenue to Building a Podcast How Collin built his career and entered entrepreneurship A desire to acquire new skills  Learning on the job  A strength for leading by example The decision to go out on do it on his own  How Collin built $5M in ARR and moved into other businesses  Transitioning to the online space  Getting inspired by LinkedIn content  How Collin got turned on to the idea of podcasting Collin's start into podcasting  The process of creating and releasing content Failing to gain an audience The value of creating a process and new habits Pivoting to generate success from his podcast Using the podcast to build relationships Helping people create podcasts for their business 2.7M podcasts, less than half still release episodes because of poor strategy [19:03 - 32:24] Why a Podcast is a Secret Weapon to Building Your Business Collin talks about the reasons behind starting a podcast It serves so many purposes surrounding relationships The value of creating content Finding your voice How everything you learn from an interview carries over to business There are tons of ways to make money podcasting  The value of paid guesting A quick word from our sponsor Why you should pay to get in front of other people's audiences Podcast audiences are one of the most loyal and responsive [32:25 - 34:54] Closing Segment   Who you know or what you know? What you know is important but not as much as the who  You need the right people to implement what you know  How to connect with Collin Links below  Final words   Tweetable Quotes: "If you do anything that has any sort of emphasis on building relationships for your business to drive revenue, a podcast platform works beautifully if it's done right." - Collin Mitchell"Every podcast host that I talk to, one of the things they value most is what they get to learn from the desk… You get access to these people, and then you can ask them any question you want!" - Collin Mitchell Resources Mentioned: Sales Transformation podcast Want to connect with Collin? You can follow him on Twitter and LinkedIn. Visit https://www.salescast.co for a "revenue-first" podcast network that generates unlimited demand! Start hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.Check out squarespace.com/travis for a free trial, and when you're ready to launch, use code: TRAVIS to save 10% off your first purchase of a website or domain.Right now, Thesis is offering our listeners 10% off your first starter kit when you visit take thesis.com/TRAVIS.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices