Ancestry - the company best known today for analyzing user DNA to help build out family trees - actually started almost 40 years ago as a publishing entity focused on genealogy. CEO Deb Liu, who took the reins in 2021, is now charged with finding new ways to expand Ancestry's offerings. She's well-prepared for that task, Liu told hosts Alan Murray and Michal Lev-Ram, after 11 years as an exec at Facebook.

"I think part of what makes Facebook really special is that it really believe(s) in actually building products and having product-lead growth," Liu said. "And I think that that's really important."

In this episode of Leadership Next Liu shares what brought her to the CEO role at Ancestry, the challenges women leaders continue to face in the workplace, and how growing up in a small Southern town impacted her leadership style.

Leadership Next is powered by Deloitte.