After finding herself frustrated with the lack of diversity in the hair care industry for textured hair and unable to convince existing brands to address the issue, Julian Addo took matters into her own hands and founded Adwoa Beauty. Adwoa Beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures.

In today's episode, Julian explains her first introduction to entrepreneurship and how it shaped her career and eventually led her to create Adwoa Beauty.

Julian also discusses:

• Finding the right manufacturer while building the brand
• The importance of partnerships
• The brand’s focus on textured hair of any race or gender
• Adwoa Beauty's most effective marketing channel

You'll also hear what's next for Adwoa Beauty.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co