Due to the great feedback we received from our previous Virtual Brainstorming show, we will be doing another one this week. Our goal at the end of the show is to come up with a list of suggested features for our sponsor, Zoom. They have experienced a lot of growth during the COVID-19 pandemic and has seen new usage in a lot of unique ways.

Virtual Brainstorming

Part of today’s objective is to show how you guys can conduct a virtual brainstorm by yourselves using Jamboard. The process will help you generate tons of new ideas on whatever issues, opportunities, or needs you and your organization may face.

Question 1

We will be dealing with three questions from the Killer Questions Card Deck derived from my book “Beyond the Obvious.” On the front of a Killer Questions Card, there is a set of questions. On the back, there is what I like to call “sparking questions,” which are there to push you to the next idea or unique insight. The card deck consists of who, what, and how cards that come in gold, blue, and green.

Today we will be focusing on who and what. Question number one asks, “Who is using my product in a way I never expected?”

The sparking questions are: “What problems and needs are you looking to address? Are you too focused on what you believe your customer’s problems and needs are that you are missing out on a potential opportunity?”.

The second sparking question is, “How can you identify existing customers and observe how they use your product?”.

Thirdly, “Is there a way to allow your potential customers to play with and use your product without giving them specific parameters on how and when they should use it?”.

Let’s hop onto Jamboard to get this session going:

• Education – If there’s one thing regarding the use of Zoom that surprised me, it’s this one: 1:1 with teachers, virtual classrooms, students doing team projects, and students just hanging out together.
• Speech-Language Pathologists – School-based therapists had to offer tele-practice services due to COVID-19 suddenly. 1:1 calls between therapists and clients provide the ability to see and hear each other. We have seen 3rd party apps that the therapist and client can do over Zoom to work on specific skills while having fun.
• Musicians – Using Zoom to hold virtual concerts given that each musician is in their homes. For King & Country, they used virtual tools to write a new song called “Together.” Musicians are giving music lessons over Zoom.
• Gymnastics/Dance Studios – Zoom has allowed these lessons to continue. Grandparents like me can watch our grandkids no matter how far away they are.<