https://youtu.be/J4ahfC49XQY
In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca.
He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences.
He highlights the importance of the transition to a cookieless world and the opportunities and challenges of retail media. In this conversation, Carl Boutet discusses the role of artificial intelligence in retail and the concept of the retail relevance index. He also shares insights from his book, The Great Acceleration, which explores the impact of the pandemic on the retail industry.
Additionally, Carl provides personal insights on finding balance and discusses his support for sustainability initiatives.
Takeaways:
Chapters:
00:00 Introduction and Background
03:16 Passion for Teaching and Retail Innovation Lab
08:27 E-commerce Trends in Asia
14:21 Shoppable Video and the Transition to the Western World
19:35 Blurring of Digital and Physical in Retail
25:09 Integration of Shoppable Experiences in Big Screens
27:33 Transition to a Cookieless World and the Rise of Retail Media
33:52 The Role of Artificial Intelligence in Retail
34:29 The Retail Relevance Index
37:33 The Book: The Great Acceleration
41:43 Personal Insights and Balance
42:43 Where to Find Carl Boutet
Carl's LinkedIn: https://www.linkedin.com/in/carlboutet/
Download the white paper: Key Retail Innovation Learnings for SMEs, from the Bensadoun School of Retail Management
Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net