LinkedIn SEO and the LinkedIn SERP (Daniel Alfon and Jason Barnard)
Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP.
Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com.
Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider.
LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search!
But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode.
As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.
What you’ll learn from Daniel Alfon
00:00 Daniel Alfon and Jason Barnard
00:58 Knowledge Panel Checklist
01:31 Kalicube Pro Saas for Agencies
02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn?
03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms?
04:18 The Importance of LinkedIn for Brand SERPs
04:58 Data From Kalicube Pro Saas Platform
05:37 Daniel Alfon’s LinkedIn Profile
07:06 LinkedIn Profile Video Strategy
08:30 Maximising LinkedIn’s New Features
09:04 How Important is it to Fill Out Your LinkedIn Profile
11:44 LinkedIn as a Search Engine
15:06 Can LinkedIn’s Algorithm be Easily Tricked?
16:01 LinkedIn for Business Owners Vs Employees
17:54 LinkedIn Strategy for B2B
19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile
21:00 Daniel Alfon’s LinkedIn Profile Tips
25:31 Are Emoticons in the LinkedIn Title a Good Idea?
27:55 The Importance of Relevant Connections
30:26 Passing the Baton: Daniel Alfon to Stacey Hall
This episode was recorded live on video October 25th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com.
Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider.
LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search!
But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode.
As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.
What you’ll learn from Daniel Alfon
00:00 Daniel Alfon and Jason Barnard
00:58 Knowledge Panel Checklist
01:31 Kalicube Pro Saas for Agencies
02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn?
03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms?
04:18 The Importance of LinkedIn for Brand SERPs
04:58 Data From Kalicube Pro Saas Platform
05:37 Daniel Alfon’s LinkedIn Profile
07:06 LinkedIn Profile Video Strategy
08:30 Maximising LinkedIn’s New Features
09:04 How Important is it to Fill Out Your LinkedIn Profile
11:44 LinkedIn as a Search Engine
15:06 Can LinkedIn’s Algorithm be Easily Tricked?
16:01 LinkedIn for Business Owners Vs Employees
17:54 LinkedIn Strategy for B2B
19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile
21:00 Daniel Alfon’s LinkedIn Profile Tips
25:31 Are Emoticons in the LinkedIn Title a Good Idea?
27:55 The Importance of Relevant Connections
30:26 Passing the Baton: Daniel Alfon to Stacey Hall
This episode was recorded live on video October 25th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
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