Today I'm stoked to have my buddy Jeff Bitter from CustomFit Concierge Medicine and Health on the show. Jeff's got an incredible story, digging out of a massive $175k student debt hole in about four years using Dave Ramsey principles, then immediately launching his cash practice. We dive into how tackling that debt head on gave him the foundation and confidence to bet on himself. He shares the journey from side hustle to full time, the challenges of pricing (going from $100 to nearly $200 per visit!), hiring his first admin, and the mental hurdles of scaling and taking calculated risks. Jeff's journey is a powerful example of how financial discipline creates massive opportunity.

🔑 Key Takeaways:

• Aggressively paying off debt (even large amounts like $175k) is achievable and builds critical financial discipline for business.
• Starting as a side hustle can be a smart way to transition into full time practice ownership without "burning the ships" immediately.
• Undercharging early on is common but hinders growth; getting confident with your pricing is crucial for scaling and hiring.
• Hiring an admin early can free up significant clinician time for higher value tasks and growth.
• Surrounding yourself with peers in a mastermind accelerates learning, challenges limiting beliefs, and provides accountability.
• Overcoming the fear of hiring and trusting others is a necessary step to scale beyond yourself.

🧠 Pro Tip: Getting your personal finances dialed in first doesn't just reduce stress, it builds the financial muscle and confidence needed to take calculated risks and invest effectively in your business growth.

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