A 30 second Super Bowl ad costs $6 million. Is it worth the price tag?

The Super Bowl is Sunday, and for every person looking forward to watching the Bengals and the Rams, there’s probably somebody that is just as excited if not more excited to check out the Super Bowl commercials. A 2022 Super Bowl commercial that runs 30 seconds costs as much as $6 million dollars. Can that ad really be worth the price tag? What does a company need to do to have a commercial that really resonates? We get the answers to those questions from Joe Glennon, associate professor of instruction and chair of the Department of Advertising and Public Relations at Temple University’s Lew Klein College of Media and Communication.

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