Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg.

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Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job.

A $100k Side Hustle

It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it.

This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy!

In this episode, you’ll learn:

• When he realized a website could make money
• How he decided to build a site around the topic of food trucks
• Why he works full-time and balances a blog
• What it looks like to work with contractors
• Why he bought other sites
• How switching ad companies helped his site’s bottom line
• The decisions that were most impactful to his blog’s income
• How he build and sold a course
• How he does keyword research and thinks in “content types”

Resources:

• Food Truck Empire
• 053: Pat Flynn’s Tips for Building Online Businesses That Fly
• Baremetrics
• Buffer
• ConvertKit
• OnlineJobs.ph
• Food Truck Empire’s Marketplace
• AdSense
• AdThrive
• Mediavine
• WP Tasty
• 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom
• Ahrefs
• Semrush
• Mr. Beast
• Connect with Brett via email

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership