When you have a number of ideas, how do you know which one to pursue? On this episode, we discuss creative process, practices, and how to know when an idea is right with A/J Jackson. A/J is an American filmmaker, musician, songwriter, record producer, and perhaps best known as the lead singer for the international platinum-selling band Saint Motel. He is also the founder of AVIEW, a new eyewear brand that offers shades in every hue of the rainbow. 

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