Social media amplifies your opportunities as a business owner, and it helps develop meaningful connections with your prospects. To form authentic and potential long term relationships, social trust must be established.
In this episode of the Influence By Design podcast, Samantha engages in an interesting conversation with Deb Coman, a content conversion strategist. Deb defines social trust as the “relationship currency we earn with meaningful conversations.”
When relationships are instituted and nurtured with trust, it lays the foundations for various opportunities for both individuals and business owners. However, social media can also be a venue for spammy and salesy communication that hinders trust.
With this, Deb recommends ways that can help establish better engagement and authority positioning. If you’re curious to learn more about how you can leverage social media and work your way towards social trust, this episode is for you.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- The definition of Social Trust (02:42)
- How to stand out in your social media marketing (04:18)
- Ways to increase social media engagement (08:59)
- Who should you connect with? (10:57)
- How to position your authority on social media (13:12)
- The cadence of creating vs engaging (15:43)
- Twitter Chat -what is it and how to engage? (19:25)
- Finding Twitter Chats about specific topics (25:35)
- Being intentional with conversation approaches (27:52)
- 21 Trust-Building Topics (33:03)
For full show notes, links and transcription visit: https://samanthariley.global/podcast/378/
ABOUT DEB COMAN
Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Deb hosts a weekly Twitter Chat called #SocialTrust Mondays at 3pm ET on Twitter and was featured by BuzzSumo in their Top 100 Content Marketers to Follow Right Now. Deb helps clients simplify their marketing with actionable steps that create alignment, consistency, and connection.
WHERE TO FIND DEB COMAN
Website: https://debcoman.com/
Twitter: https://twitter.com/DebComanWriting
Instagram: @DebComanWriting
Facebook: https://www.facebook.com/DebComanWriting
LinkedIn: https://www.linkedin.com/in/debcoman/
CONNECT WITH SAMANTHA RILEY
Facebook: https://www.facebook.com/samriley/
Instagram: @thesamriley
LinkedIn: https://www.linkedin.com/in/samriley/
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