Mass Communication is speaking into existence the vision of the marketing strategy via advertising, public relations, internal and external communication. Advertising grabs your attention, conveys information and delivers a call to action into your daily routine. Public relations, often referred to as earned media, is not a sale activity but does build trust, name recognition and partnerships in ways advertising can't. Internal and external non-sales communication is essential to a productive and effective organization. All of these communication forms lead to the same end result: functional connection and interactions between your business and your audience.

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