What's behind Twitter's rebranding and what will users make of it?

All change at Twitter. Not just the ownership, but now the brand with the website's bird icon to make way for a simple X. But is it that simple?  What's behind owner Elon Musk's move  and what will users make of it? 

Join host Adrian Finighan.

Guests. 

James Greenfield - Founder and Chief Executive of Koto Studio.

Elaine Burke - Science and technology journalist/host of the podcast For Tech's Sake.

Allyson Stewart-Allen - Chief Executive of International Marketing Partners.