On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes.

In this conversation, Yoni shares how he grew his companies by providing US-based brands access to high-performing Filipino teams. He talks about the importance of having the right mix between in-house and remote talent, and why it’s crucial to balance strategy and execution. Yoni also touches on lessons learned from growing teams too fast, and how refining focus and setting clear expectations can prevent business inefficiencies.

Listeners will also hear about the challenges companies face when scaling remote teams and how MultiplyMii addresses those by offering tailored recruitment and onboarding solutions. Yoni shares advice on how to avoid common pitfalls, improve onboarding, and ensure that remote hires are integrated into the team effectively.

It’s a conversation packed with practical knowledge about remote team management, the benefits of outsourcing, and strategies for business growth. Let's get into it!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Yoni Kozminski, Co-Founder and CEO MultiplyMii and Escala 

LinkedIn: https://www.linkedin.com/in/yonkoz/

MultiplyMii: https://www.multiplymii.com/

Escala: https://www.weareescala.com/

Watch the full Youtube video here:

https://youtu.be/I3XwIK_X_c4

Takeaways:

• Building high-performing remote teams is crucial for e-commerce businesses.
• Strategic minds and clear onboarding processes are essential when scaling remote teams.
• The challenges of scaling remote teams include planning, recruitment, and onboarding.
• Bootstrapping requires focus, picking the right battles, and building a profitable business.
• Achieving work-life balance is important for personal well-being and success in business.

Chapters:

00:00 Introduction and Background

01:41 Inspiration for Launching MultiplyMii and Escala

04:01 The Ideal Setup for Hiring and Outsourcing

08:41 Challenges and Solutions for Scaling Remote Teams

14:44 The Onboarding Process and Engagement Models

21:16 Operational Transformation with Scala Management Consulting

25:30 Tips for Bootstrapping and Building a Profitable Business

32:29 Achieving Work-Life Balance

34:04 How to Connect with Yoni Kosminski and MultiplyMii