Takeaways

• The story and product are inseparable.
• Understanding the 'why' is crucial for business success.
• The journey of development is essential to product creation.
• Institutional knowledge cannot be easily replicated.
• Employee engagement is key to delivering the company story.
• A strong company narrative attracts the right talent.
• Customers want to feel like characters in the company story.
• People, not pitch books, drive customer connection.
• Investing in people transforms the product offering.
• Viewing employees as the product changes business dynamics.

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