The 'spirit' of our social media posts changed in the pandemic

The pandemic changed how we live, where we go, what we do, and it even changed what we post on social media. That's according to some really interesting research on how what people are sharing on social media now compared with a year ago in the midst of the coronavirus pandemic. Dr. Jason Thatcher is one of the co-authors of the study, he's the Milton F. Stauffer Professor in Information Systems at Temple University's Fox School of Business, and he joins KYW Newsradio In Depth to break down the study, how the research started and what the team found about how COVID-19 changed what people share on social media. 

Link to the research: https://www.sciencedirect.com/science/article/abs/pii/S0268401220310331?via%3Dihub

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