What does it really take to become a Rainmaker? Rising to the level of managing partner requires not only legal expertise and experience but, also, the ability to generate revenue and drive the firm’s growth. Building credibility through thought leadership plays a crucial role in this process, creating a direct link between valuable insights and financial success.

In this episode of the CMO Series Rainmakers, Tom Elgar, Co-founder of Passle, is joined by Rohan Massey, Managing Partner at Ropes & Gray in London. Rohan, who leads the firm’s Data, Privacy, and Cybersecurity practice, is nearly a year into his role as Managing Partner. He has built a reputation as a thought leader, leveraging insight-driven content to drive success.

Listen in to explore how thought leadership has become a key component of Rohan’s success, its impact on his career progression, and how he’s professionalised the approach to thought leadership at Ropes & Gray.

Rohan and Tom discuss:

• The moment thought leadership became a key part of Rohan’s strategy for success
• Rohan’s approach to writing thought leadership, and the process he follows
• The importance of building an internal profile versus an external profile on the path to Managing Partner 
• The role of thought leadership in driving revenue generation for a law firm
• How to professionalise thought leadership and weave that culture into the fabric of the firm 
• The importance of ‘finding your voice’ when creating thought leadership and tips to guide your team 
• The one habit that has had the greatest impact on Rohan’s success with thought leadership and how others can adopt it