This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose • PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content • Listen on Fountain
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.