Health-Ade was founded over 10 years ago by a husband, wife, and best friend. Daina Trout co-founded the brand during a summer at their local farmer's market and Health-Ade has since become a leading kombucha brand. Today the brand champions gut health while making kombucha appealing to all households. 

Listen to this episode to discover benefits of kombucha that you didn’t know and the inspiration behind starting Health-Ade before kombucha was cool. 

Daina also shares:

• Challenges faced while building the brand
• Expanding the brand into mass retail
• Marketing strategy including specific channels and initiatives that are working for the brand today

You'll also hear Daina's advice to her younger self and what's next for Health-Ade.

Be sure to check out Health Ade at www.health-ade.com and on Instagram @healthade

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