056. Specific Strategies On High-Value Content Creation — With Dana Ditomaso from Kick Point
Dana Ditomaso On Kick Point's Specific Strategies For High-Value Content Creation
Dana Ditomaso is an expert in search engine optimisation and content marketing, and she was introduced to me by Rand Fishkin. She's a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specialises in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She's spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.
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Resources Mentioned
Click here to download podcast shownotes
https://productiveinsights.com/hire
http://kickpoint.ca
Twitter: @Danaditomaso
Google Now - iOS
Google Now - Android
Muck Rack
Books Mentioned
Getting Things Done: The Art of Stress-Free Productivity
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Selling the Invisible: A Field Guide to Modern Marketing
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Related / Mentioned Podcast Episodes
Episode 006 - Chris Garrett (Copyblogger) on Content Marketing For Business Success
Episode 023 — Content Marketing For Business Success
Episode 032 — Dan Norris On His New Book Content Machine
Episode 038 – Rand Fishkin on How To Create SEO Friendly Content
Episode 041 — Mobilegeddon Is Here! Are you Mobile Ready? - with Eric Enge
Episode 046 — Kim Garst On How To Approach Social Media And Social Content
Episode 047 — Web Copywriting With Demian Farnworth from Copyblogger
Key Points (Timestamps)
00:46 — Intro and overview
01:53 — Where Google is headed in terms of ranking SEO and content
02:47 — Dana Ditomaso from Kick Point shares her view on content.
03:14 — People often fail to do audience research before planning content.
03:42 —Kick Point client case study
05:47 — Google Now – your concierge to content
08:57 — How content can improve the quality of your brand
09:18 — A local tactic for digital strategies that Kick Point implements for client brand building
10:14 — One useful business tool to get to know your local media and grow your brand
11:23 — Advice for networking events
11:56 — A good test to decide whether or not to publish content
12:38 — How to overcome challenges with content creation
13:09 — The content process Kick Point uses with clients
14:12 — Dana Ditomaso shares her take on audio and video content.
15:26 — To get comfortable with the content, you need to try different things.
16:02 — How to repurpose your content
16:42 — Should you be worried about repetition of content when repurposing video to audio?
17:31 — Muck Rack’s value for businesses in countries outside the US
18:20 — Ash’s key action items to improve your content
19:39 — Does your city have a Media Tweet Up? It’s a great way to meet your local media!
22:16 — Understand your audience and SOLVE problems with your content!
23:02 — A simple content strategy you can use to create useful content
23:17 — How you can get in touch with Dana Ditomaso from Kick Point
23:49 — Wrap up and key takeaways
25:18 — Related podcast episodes
Dana Ditomaso is an expert in search engine optimisation and content marketing, and she was introduced to me by Rand Fishkin. She's a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specialises in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She's spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.
Share This Episode
Click to Tweet
Resources Mentioned
Click here to download podcast shownotes
https://productiveinsights.com/hire
http://kickpoint.ca
Twitter: @Danaditomaso
Google Now - iOS
Google Now - Android
Muck Rack
Books Mentioned
Getting Things Done: The Art of Stress-Free Productivity
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Selling the Invisible: A Field Guide to Modern Marketing
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Related / Mentioned Podcast Episodes
Episode 006 - Chris Garrett (Copyblogger) on Content Marketing For Business Success
Episode 023 — Content Marketing For Business Success
Episode 032 — Dan Norris On His New Book Content Machine
Episode 038 – Rand Fishkin on How To Create SEO Friendly Content
Episode 041 — Mobilegeddon Is Here! Are you Mobile Ready? - with Eric Enge
Episode 046 — Kim Garst On How To Approach Social Media And Social Content
Episode 047 — Web Copywriting With Demian Farnworth from Copyblogger
Key Points (Timestamps)
00:46 — Intro and overview
01:53 — Where Google is headed in terms of ranking SEO and content
02:47 — Dana Ditomaso from Kick Point shares her view on content.
03:14 — People often fail to do audience research before planning content.
03:42 —Kick Point client case study
05:47 — Google Now – your concierge to content
08:57 — How content can improve the quality of your brand
09:18 — A local tactic for digital strategies that Kick Point implements for client brand building
10:14 — One useful business tool to get to know your local media and grow your brand
11:23 — Advice for networking events
11:56 — A good test to decide whether or not to publish content
12:38 — How to overcome challenges with content creation
13:09 — The content process Kick Point uses with clients
14:12 — Dana Ditomaso shares her take on audio and video content.
15:26 — To get comfortable with the content, you need to try different things.
16:02 — How to repurpose your content
16:42 — Should you be worried about repetition of content when repurposing video to audio?
17:31 — Muck Rack’s value for businesses in countries outside the US
18:20 — Ash’s key action items to improve your content
19:39 — Does your city have a Media Tweet Up? It’s a great way to meet your local media!
22:16 — Understand your audience and SOLVE problems with your content!
23:02 — A simple content strategy you can use to create useful content
23:17 — How you can get in touch with Dana Ditomaso from Kick Point
23:49 — Wrap up and key takeaways
25:18 — Related podcast episodes
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