Cracking the Code of Brand Science
Ethan Decker, Applied Brand Science
– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker
Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness.
Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.
You can watch his TED talk online, where he dances like a peacock spider.
Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science.
Here are some of the beneficial topics covered on this week’s show:
- How small changes in one area can have a significant impact elsewhere, like the butterfly effect.
- Why advertising on social media might not be the best marketing for your brand.
- How traveling the world can provide people with a perspective on cultural differences and universals in branding.
- Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry.
- How using a mix of data, logic, and creativity increases your chances of success.
Connect with Ethan:
Twitter @edecker
LinkedIn linkedin.com/company/appliedbrandscience
Links Mentioned:
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