230: Membership Sites - How to Gain and Retain Members with Mike Morrison

Episode • Nov 26, 2019 • 56m

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison.

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Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

Membership Sites

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.

And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

In this episode, you’ll learn:

How his membership site has changes in the past few years
Why evergreen content is so important for membership sites
Why their free Facebook group helps drive sales
What churn is and how to reduce it
Why onboarding is so important
What it is that gives membership sites “stickability”
How specific your niche should be
Why audience surveys are important
Why segmentation is important for marketing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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