How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia for this NGO in Singapore

The UnNoticed Entrepreneur
The UnNoticed Entrepreneur
Episode • Jan 29, 2021 • 13m

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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News AsiaSingapore News Live and social media within a week.


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