Social Media Strategies for SMB Founders In the ever-evolving landscape of social media, staying ahead of the curve is crucial for small and medium-sized business (SMB) founders. In a recent episode of the Thoughtful Entrepreneur podcast, host Josh welcomes Jerry Potter, a seasoned social media speaker, coach, and podcast host, to discuss the latest trends and strategies for leveraging social media in 2024. This blog post delves into the key insights shared by Jerry, offering actionable advice and expert recommendations to help SMBs thrive in the digital age. Jerry Potter is a well-known figure in the social media marketing space, with a rich background in content marketing and radio. He has spent over 20 years as a professional radio personality before transitioning into social media. Jerry's mission is to help online business owners streamline their operations and effectively use social media for marketing, allowing them to focus on what truly matters in their lives. He hosts the "Social Media Marketing Talk Show" for Social Media Examiner and runs a podcast called "The Six Ways," where he explores diverse strategies for business success. One of the most significant changes in social media marketing is the rise of short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained immense popularity, and businesses can now reach new audiences without relying heavily on paid advertising. Jerry refers to this phenomenon as the "TikTok-ification" of social media, where short-form videos are prioritized across various platforms. To bridge the gap between attracting new followers and nurturing them into loyal customers, Jerry introduces his "DATE" framework—Discovery, Acquaintance, Talking, and Enchanted. By focusing on one primary platform, sharing celebratory content, and leveraging YouTube and video podcasts, SMB founders can enhance their online presence and drive business growth in 2024 and beyond.   About Jerry Potter: Jerry Potter is a highly-rated social media speaker with 20+ years of experience as a broadcast professional and content media educator. Aside from his own successful podcast (The 6 Ways) & YouTube channel, he joyfully works with small business owners, groups, and organizations to amplify their social media results. His passion (aside from cheap pink frosted cookies) is introducing the world to modcasting by designing new multi-platform revenue generating podcasts. You also may recognize Jerry as the host of “The Social Media Marketing Talk Show”, the longest running weekly talk show dedicated to social media marketing. Jerry’s dad jokes and supply of superhero t-shirts have been seemingly endless since 2010. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Jerry Potter's website at https://mrjerrypotter.com/ Check out Jerry Potter on LinkedIn at https://linkedin.com/in/mrjerrypotter Check out Modcast Marketing on website at https://modcastmarketing.com/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.