In the past year or so, I find myself increasingly attached to audiobooks. One of the books not only   spoke to me emotionally but also offered tactics I am able to apply daily, especially during the preparation and making of feisworld podcast. Dorie Clark is the author of this book, one of my new favorites, called Stand Out. There's a very important and useful idea not found in her book that you will hear in this podcast conversation.   Many people jumping into the entrepreneurial world has something different about them. Many people in Silicon Valley (investors, technologists, customers) have a mental image of what a successful startup entrepreneur looks like (i.e. Mark Zuckerberg). If you don't look like that, they may pass you over because you don't fit what they are looking for. Rather than sticking on that point, Dorie explains that if you continue to work hard and push through that early stage, to the point where customers, and later the press have noticed the results you created, you will find that you do stand out. People will have an easier time remembering your face, your name and your company because you don't look like everyone else. Unlike seeking advice from the world's top 1% who has established a system that worked for them, 10, 20, or even 30 years ago, Dorie painted a path that's recent and relevant to people like us who want to stand out, build a personal brand and a legacy that matters in today's crowded marketplace filled with with influencers, products and information. How can you get started? Dorie made it easy by offering you this Free Stand Out Self Assessment to do exactly that. To understand how Dories went from where she was to where she is today,  we discussed the turning-point question. In other words, I want to know about the event or person Dorie had experienced that doubled or tripled her speed to success. Find out what a bike sale on Craigslist has to do with this [35:00]. Luck can be essential in many situations, but luck alone isn't enough. When the right opportunity presents itself, are you ready? If not, Dorie's message via this podcast and tactics offered in her book will help you get ready because she believes that "Fortune favors the prepared mind." - Louis Pasteur To learn more about Dorie, please visit her blog  http://dorieclark.com, and follow her on Twitter and Facebook. Show Notes (Times are approximate): 5:15 Who's Dorie Clark, in her own words? 14:45 How did you seek out an opportunity and realize a framework that’s proven to work? 18:45 What is your advice for women? 26:45 What are some of the common misconceptions and fears for people working full time but who want to "stand out"? 34:15 What do the first 60 minutes of your day look like? 36:15 When you mentioned in your book Stand Out:"You need time to reflect upon what you learned" - is this something you do on a regular basis? 38:45 What are some of the counterintuitive learnings and experiences you recall? Furthermore, what was the person/event that springboard her on the path of success? 44:45 When you think of someone who leads a meaningful and fulfilling life, who comes to mind and why? 52:45 What is your take on podcasting? What sort of meaning does it add to your life? Notable Q