How to build an outsourced, and offshored, PR program, and what is Bernay's sauce.
How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model?
Edward L. Bernays." in an interview conducted in honour of his 100th birthday, that "any dope, any nitwit, any idiot, can call him or herself a public relations practitioner."
Of course, it's just not that simple anymore.
On this podcast, I talk about ways to engage external consultants, but also how to make content via outsourcing but control distribution yourself.
I mention a number of tools for amplification - and these are also all available in our Technology Applications Directory on our Website under Speak|pr
https://journolink.com
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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