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Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

The IAB Australia Podcast
The IAB Australia Podcast
Episode • Sep 21, 2021 • 30m
With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities.

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