"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:42) - Fitness style and location don't matter for success.

(5:37) - Focus on outcome, not fitness style or details.

(9:03) - Value equation: outcome × likelihood ÷ time and effort.

(11:34) - Higher prices can increase earnings. Don't settle.

(13:13) - Start with psychological win. Introduce advanced techniques.

(14:05) - Psychological needs outweigh physiological perfection. Help progress.

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