#100: The Angus Family Playbook: How to Build a Business, Raise Leaders & Think Generationally with Josie Angus - Angus Pastoral Co
What happens when a family doesn’t just talk about legacy — but builds it, lives it, and scales it?
In this powerful episode, Ben Law sits down with Josie Angus of Angus Pastoral Company and Signature Beef — one of the most respected names in Australian beef. Together, they unpack the rarely-heard behind-the-scenes strategy that turned a fourth-generation grazing family into a vertically integrated powerhouse that spans 162,000 hectares, 35,000 head of cattle, a $37M abattoir, and four adult children aligned and thriving in the business.
But this isn’t just about scale. It’s about mindset.
You’ll hear how:
- Josie and Blair got all four of their kids to step into meaningful leadership roles — without entitlement or drama.
- Their family board meetings evolved from casual chats to structured strategy with outside facilitation.
- They built a business model that’s agile, sustainable, and independent of broken systems — even when banks and industry insiders told them they were crazy.
- Exposure, not entitlement, became the secret to raising entrepreneurial kids with courage, character and capability.
If you’re serious about future-proofing your family business — this is not just a conversation, it’s a roadmap.
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Ben spent over 20 years working with successful business owners and farming families which allowed him to unearth the timeless principles on how to successfully grow, protect and maintain wealth.
If you want to learn the principles of how to grow your family’s wealth throughout the generations, then you might consider joining The AgriCoach Podcast each fortnight for more Wealth & Wisdom.
Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.
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