Welcome to Into the Metaverse. In this week’s episode, Yon sits down with Stephanie Hirschmiller, a consultant, creative strategist, and content specialist in luxury and tech, to explore how the worlds of beauty, fashion, and virtual identity are converging in the metaverse. Stephanie shares insights from her work with major brands and platforms, diving into why beauty and fashion brands are moving into virtual spaces like Roblox and Fortnite and how digital identities are reshaping self-expression for younger generations. They discuss the rise of 3D avatars, hyper-personalization in the virtual realm, and what it means for traditional beauty and fashion industries as more people invest in their digital appearances. Tune in as Yon and Stephanie examine the future of identity, self-expression, and brand engagement in an increasingly digital world. Chapters: (00:00) Stephanie’s Background (04:53) When Will Virtual Be Bigger Than Physical (09:57) Digital to Physical Feedback Loop (16:41) Innovation in How Brands Interact Virtually (22:38) Brands Doing It Best So Far (27:03) Interoperability (31:15) Blurring the Lines Stephanie is a brand consultant and editor working at the intersection of luxury beauty, fashion and innovation. She is also co-founder of The Future Face which hosts experiential workshopping events matchmaking beauty industry decision makers with tech providers. Read all of Stephanie’s writing. Follow Stephanie: LinkedIn | Instagram Follow Yon: LinkedIn | Twitter Learn more about Into the Metaverse by visiting the website. Learn more about Supersocial by visiting the website.