108: 3 Questions to Ask Before You Launch Your Podcast
You know you’re going to launch a podcast for your online business. You have a name picked out, you’ve got your first few episodes planned, and maybe you even have cover art mocked up. That’s all the big stuff, right?
All of that is important and necessary for your podcast, but, the thing is, if you actually want your podcast to work effectively for you and your business, there are some other questions you need to answer before your launch.
In today’s episode, I’m going to walk you through a few of those big things you need to consider, from how to determine the goal of your podcast (specifically, not generally), how you’re going to use your podcast in your overall marketing plan, and why you need to find a rhythm for your podcast so you can stay consistent.
What’s in this episode:
[01:04] Some of the benefits of having a podcast
[03:02] How to figure out your goals for the podcast and how to track if you’re reaching those goals
[05:20] Why you need to figure out how you’re not just going to integrate your podcast into your marketing – but also use it to drive all of your marketing content
[09:12] Why you need to determine how much time you’ll be spending on your podcast and if you should consider outsourcing parts so you can stay consistent
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/108
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