Erikka Tiffani is a co-founder of the Women of Color Automotive Network (WOCAN) which was founded to attract, support, connect and empower women of color in the automotive industry.  Listen carefully and learn how she was able to stand up and stand out in the retail automotive industry, and what you can do within your career to do the same. Erikka's inspiring story is one of rising to the challenge and demonstrating that you have more control than you think you do.  There are many opportunities to grow within the retail automotive industry, and through her inspiring story, Erikka proves that it's possible. Listen carefully and apply what stands out to your career in the car business. Noteworthy topics from this episode: 4:16 - How did you go from changing diapers in daycare to getting into the automotive industry? 8:03 - Did your entrepreneurship spirit come up when your back was against the wall? 10:33 - You can’t teach hunger, you can only seed it. 14:10 - Developing the first pilot BDC for Audi America. 17:32 - How do you overcome obstacles? 28:57 - Are you ok feeling uncomfortable and getting out of your comfort zone? Enjoying the show? Leave a rating and review on your favorite podcast app! Connect with Erikka Tiffani: Twitter: https://twitter.com/erikkatiffani LinkedIn: https://www.linkedin.com/in/erikkatiffani Website: https://www.wocautonetwork.com  Connect with Michael Cirillo: LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo  Instagram: https://www.instagram.com/michaelcirillo  Website: https://www.thedealerplaybook.com