Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.

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Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Maximizing Your Blog’s Potential

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

In this episode, Katy shares:

• Why switching to https is important
• What “mixed content” means
• How she started her business
• Why you should be using Google Search Console
• How you can help nudge people to click through to your post
• How to use Pinterest for SEO

Resources:

• Katy Widrick
• Make Media Over
• Designing Your Life
• Google Search Console
• Google Analytics
• Google Keyword Planner
• Moz
• Ahrefs
• Mailchimp
• ConvertKit
• ActiveCampaign
• Infusionsoft
• Mad Mimi
• Make Media Over services

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.