Neel Gogia is a Co-Founder of iplix Media, a talent management agency managing some of the finest clients and creators in India. This conversation gives a lot of insights into the Influencer Marketing Industry and how it is so important to differentiate your Influencer Marketing Agency from others’. Neel talks about how it is important to give the brand the quality it deserves and manage 4-5 brands that sustain with you than to have a rolling set of brands that just do 2-3 campaigns and move on with the next agency. This helps you to sustain clients and boosts your aim for managing brands for the long run.

#storieswithrusty #influencermarketing #talentmanagement #tipsforcontentcreators #podcast 

He also talks about how building a strong Influencer Marketing Strategy is a major part of the job. It may come from observing people online and providing them what is lacking. He shares one of his incidents with Audi and how they ended up dragging that pitch for 17 months before closing the client. 

Apart from that, it is also a “tips for content creators” podcast. Neel also gives a perspective on how it is important for creators to start their own businesses if they want to capitalize on content for the long term. A good place to start thinking for content creators’ business ideas if you haven’t already. 

We also talk about the importance of sustaining as content creators than blowing up and becoming irrelevant as faster. Neel also shares his experience with influencers and what they need from the commercial point of view at the moment. 

Neel shares his daily routine and his new business ideas too. An insightful conversation into an entrepreneur’s mind.