Dan Ariely is a behavioral economist, author of his latest book "Misbelief: What Makes Rational People Believe Irrational Things", and professor known for his research on irrationality in decision-making at Duke University. Renowned for works like "Predictably Irrational," his insights challenge traditional economic theories. In this episode, we go deep into understanding what behavioral economy is, the impact of misinformation in the current world and we get to understand the recent cancelation Ariely has suffered.