With WNBA viewership spiking and new NWSL leagues popping up across the country, it’s safe to say that women’s sports teams are experiencing a wild popularity boom. This is embarrassingly overdue since women have been good at sports for as long as they’ve been playing them. In this episode, we ask Gotham FC General Manager Yael Averbuch West—why now? We also unpack all the ways the infrastructure around women’s sports—be it stadium facilities, broadcast spots, and sports bar screens—is way behind, and what we need to do to speed it up. 

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