Anne Beiler - Part 1 - CEO & Founder of Auntie Anne's Pretzels
“With faith and hard work, all things are possible. That’s what truly makes you successful.” - Anne Beiler
Anne Beiler is the creator and founder behind the world renowned franchise, Auntie Anne’s pretzels. Most wouldn’t know this about her, but she started this incredible company with no business plan, no capital, and no education. Growing up in an Amish community, she only received up to an eighth grade education and got married when she was 19 years old. Years of baking cakes and breads for her large family taught her how to make some of the world’s tastiest pretzels, and what started out as a small business and dream grew to be a global sensation.
But her story of entrepreneurship and professionalism grew from experiences she was going through personally and spiritually. She overcame so much trauma, suffering, and pain in order to become the person she is today. Having sold Auntie Anne’s, she now shares her personal experiences and testimony to help others overcome their own obstacles and challenges with hope in this part 1 of 2 interviews.
Quotes:
- The successful entrepreneur will do what others don’t feel like doing.
- Most of the time, I was the obstacle. I limited myself because of my pain.
- Perseverance is the point. You don’t stop when you feel like it. You don’t stop when you think you can’t do something.
- Life is hard. God is good. I’m not confused about that anymore.
- If I would have stayed there and didn’t have the courage, there would be no Auntie Anne’s.
- What I discovered was that stepping outside of that box, there is so much more room out there to be who God created you to be.
- We spend so much time wishing we were somebody else that we don’t take time to be ourselves and use our gifts. Be who God made you to be.
- Out there, it is limitless. Whining about what we don’t have is wasted energy. Understanding what we do have is enough. Focus on what we do have instead of whining about what we don’t have gave me boundless energy.
- Salt doesn’t speak, it only makes things tasty. Light doesn’t speak, it only draws people in.
Links in this episode include:
The Secret Lies Within: An Inside Outlook at Overcoming Trauma and Finding Purpose in the Pain
To learn more about Bob’s two books, find them on Amazon here: The Leap and Love Your Work.