From apps to social media to online, there are now more ways to make use of your content, capitalising on your assets and extending your reach beyond the screen. This session, recorded at the BBC Academy’s Fast Train event in Glasgow, October 2013, looks at how to approach thinking about your programme as a brand and capitalising on the full use of content. The panel of industry experts included Matt Roper, digital media editor at STV, Stephen Noble, art director at digital agency Equator, and Tom Hodgkinson, senior content producer, BBC Scotland. In the chair is Dr Jillian Ney, Doctor of Social Media, Strathclyde University.