Alex Bilmes is editor-in-chief of Esquire UK. Beginning his career in 1994 as a reporter for the Richmond and Twickenham Times (under chairman David Dimbleby), he joined Esquire as editor in 2011, via senior positions at British GQ and Vogue. In this in-depth interview, Alex reveals his repositioning strategy – increasing the cover price, publishing bi-monthly and preferring ‘everyday heroes’ above celebrities on the cover, discusses his love of print journalism and figuring out how it can adapt to the shifting consumer habits, and shares anecdotes from his interviews with the likes of Jay-Z and Angelina Jolie.