Should big brands be weighing in on big issues?

From Fortune 500 companies to elite universities and professional sports franchises, big-name brands seem to be weighing in more frequently on big, hot-button societal issues. Why are they doing it and what are the costs of taking a stance? Villanova University Associate Dean of Diversity Equity and Inclusion and Associate Professor of Marketing Dr. Aronte Bennett takes a look at this social media-fueled landscape, and whether or not brands aligning themselves with specific causes actually moves the needle.

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