Why wearables represent a PR opportunity, COVID trackers, and how to engage in intimate relations.
Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in a timely and appropriate way with our audiences; but done wrongly as Cambridge Analytica found can finish a company.
In this age of technology, we also have to consider the findings of Charlotte Kerner & Victoria A. Goodyear (2017) The Motivational Impact of Wearable Healthy Lifestyle Technologies: A Self-determination Perspective on Fitbits With Adolescents Report. I'll share those in this podcast, along with what happened with Governments tried to build trackers outside of the realms of Google Android and Apple IOS. Governments can't access private citizen data without their apps residing on corporate platforms; an uncomfortable lesson for us all.
As entrepreneurs, devices which gather data present vast opportunities, so how can we take advantage of these whilst retaining the confidence of our customers? This is what I talk about on this podcast.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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