Our guest this week is the one and only THE Instagram Expert, business coach, Sue B Zimmerman. Sue is a natural-born entrepreneur who started selling hand-painted barrettes at a very young age. She believes that if you're doing what you love, it is easier for you to make money from it. These same lines sounded true until she grew up. Her love for things allowed her to grow her business far and wide because she knew exactly how to stand out among her competitors.

She used Instagram to grow her business. From scrapbooking and putting embellishments on photos, she had gone digital and go really strategic with her profile. She discussed the importance of understanding SEO and applying that firstly, in your bio. Make yourself searchable. Use appropriate keywords related to your niche so that when people visit your account, they'll know instantly what you do. Also, another important thing she pointed out is how easier it is for your audience to relate to it, and trust you when you do your videos.

A lot more strategies and Instagram hacks to learn when you tune in to today's episode.

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EPISODE LINKS
Visit Sue's website: https://suebzimmerman.com/
Instagram: https://www.instagram.com/theinstagramexpert/

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/

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