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Live from SXSW Part III: Balancing Brand Values and Business Objectives

Media Roundtable
Media Roundtable
Episode • Apr 27, 2022 • 35m
In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question.

This week, Oxford Road’s Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend.

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