What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course!

Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come.

With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice.  In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it.

Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel.

"What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins

Some Topics We Discussed Include:

• This is how to find the “magic land” of what you’re meant to do
• 8 years is a long time to wait to catch up on a bromance Matt
• Quit trying to be clever and focus on this when deciding to create a product
• Which comes first, building the brand or direct response ads (chicken, egg)?
• Find the niche within the niche to lock in long-term clients on retainer
• Another successful example of going deep not wide, pain points included!
• The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model
• Turn a live event into an eternal source of revenue
• 6 days for humankind’s creation...Ben’s got product creation streamlined to 4
• Advisory Warning-this method should only be attempted by skilled professionals
• Does length matter? Your avatar’s answer may surprise you!
• Why being a nerd for “the stuff” is as important as marketing skills
• An underutilized mostly passive income stream to check out for your niche
• Are Matt and Joe getting the band back together?
• A case for using  solo ads as your barometer
• What does Frankenstein have to do with a successful traffic strategy?

Contact Ben Adkins:

• Find Ben on his blog
• Follow Ben on Facebook

References and Links Mentioned:

• Closerscafe.com
• ScriptDoll
• Birdsong  
• Perennial Seller by Ryan Holiday
• The Game by Neil Strauss
• Marshall Wayne - How To Build A Movie Star Brand For Yourself
• Christine McDannell - The Brick & Mortar Systems Rockstar
• Traffic strategy not in your wheelhouse? Maybe you just don’t want to recreate the wheel and learn how to DIY it?  Get your “how to” over at the Advisory.